Monday, May 3, 2010


BAE Systems

BAE Systems Inc. is a British Defence,

security and aerospace company

headquartered in Farnborough,

Hampshire, England, that has global

interests, particularly in North America

through its subsidiary BAE Systems

Inc. is the world's secondlargest

Defence contractor and the largest in

Europe. It was formed on 30 November

1999 by the £7.7 billion merger of two

British companies, Marconi Electronic

Systems (MES), the Defence electronics

and naval ship building subsidiary of

the General Electric Company (GEC),

and aircraft, munitions and naval systems manufacturer British Aerospace (BAE).

BAE is the successor to various aircraft and Defence electronics companies,

including The Marconi Company, the first commercial company devoted to the

development and use of radio; A.V. Roe and Company, one of the world's first

aircraft companies; de Havilland, manufacturer of the world's first commercial jet

airliner; British Aircraft Corporation, comanufacturer

of the Concorde supersonic

transport; and Super marine, manufacturer of the Spitfire. It has increasingly

disengaged from its businesses in continental Europe in favour of investing in the

United States. Since its formation it has sold its shares of Airbus, EADS Astrium,

AMS and Atlas Elektronik.

BAE Systems is involved in several major Defence projects, including the F35

Lightning II, the Euro fighter Typhoon and the Queen Elizabeth class aircraft


BAE plays important roles in military aircraft production. The company's

Typhoon, Tornado and Harrier fighterbombers

are all front line aircraft of the

RAF. BAE is a major partner in the F35

Lightning II programme. Its Hawk

advanced jet trainer aircraft has been widely exported. In July 2006, the British

government declassified the HERTI (High Endurance Rapid Technology

Insertion), an Unmanned Aerial Vehicle (UAV) which can navigate


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autonomously. BAE Systems' interests in commercial aviation are vested in BAE

Systems Regional Aircraft. This unit no longer produces aircraft, however it

continues to lease and support its products, the BAe 146/Avro RJ family, BAe

ATP, Jetstream and BAe 748.

BAE Systems Land Systems manufactures the British Army's Challenger II,

Warrior Tracked Armoured Vehicle, M777 howitzer, Panther Command and

Liaison Vehicle and L85 Assault Rifle. BAE Systems Land and Armaments

manufactures the M2/M3 Bradley fighting vehicle family, the US Navy

Advanced Gun System (AGS), the M113 armoured personnel carrier (APC)

and the M109 Paladin. Major naval projects include the Astuteclass


submarine and, through BVT Surface Fleet, the Type 45 air Defence destroyer

and the Queen Elizabeth class aircraft carrier.

Robert Bosch GmbH

Robert Bosch GmbH is a German

diversified technologybased


which was started in 1886 by Robert

Bosch in Stuttgart, Germany.

Robert Bosch GmbH is the world's largest

supplier of automobile components and

has business relationships with virtually

every automobile company in the world.

The headquarters of Bosch is in Gerlingen,

near Stuttgart. Franz Fehrenbach became chairman on July 1, 2003. The Bosch

Group comprises more than 275 subsidiary companies.

About 60% of Bosch's worldwide annual sales are produced in automotive

technology. Bosch invented the first practical magneto, an early ignition electrical

source, which sparked most of the earliest internal combustion engines. Bosch

also invented the antilock

braking system (ABS), Bosch became a leader in

such specialized fields as traction control systems (TCS), the Electronic

Stability Programme (ESP), body electronics (such as central locking, doors,

windows and seats), and oxygen sensors, injectors and fuel pumps.

Bosch's subsidiary Bosch Rexroth is a supplier of industrial technology.

Through this division, Bosch supplies technologies for driving, controlling, and

moving machines. These technologies serve Bosch's two core markets–factory

automation and mobile hydraulics.

Bosch caters to the areas of consumer goods and building technology with its


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power tool, thermo technology, and security systems, as well as with its

household appliances business within the BSH Bosch and Siemens Hausgeräte

GmbH joint venture.

In 2001, Bosch bought Detection Systems and Radionics, Inc., gaining a foothold

in the North American security and life safety products manufacturing/supply

business. Combining the product portfolio of the nascent business in Europe,

which includes installation, supply, and call center business, with the dealer

network and product portfolio, allowed Bosch to enter the American market as a

major supplier.


Fiat S.p.A., an acronym for Fabbrica Italiana Automobili Torino(English: Italian

Automobile Factory of Turin), is an Italian automobile manufacturer, engine

manufacturer, financial and industrial group based in Turin in the Piedmont

region. Fiat was founded in 1899 by a group of investors including Giovanni

Agnelli. Fiat has also manufactured tanks and aircraft. As of 2009, Fiat is the

world's 6th largest carmaker as well as Italy's largest carmaker.


cars are constructed all around the world, with the largest number

produced outside Italy being built in Brazil (best seller). It also has factories in

Argentina and Poland. Fiat has a long history of licensing its products to other

countries regardless of local political or cultural persuasion. Joint venture

operations are found in Italy, France, Turkey, India, Serbia and Russia.

Fiat Group is the largest vehicle manufacturer in Italy, with a range of cars

starting from small Fiat city cars to sports cars made by Ferrari, and vans and

trucks ranging from the Ducato to Iveco commercial trucks. Besides Fiat Group

Automobiles S.p.A, the Fiat Group automotive companies include Ferrari S.p.A.,

Iveco S.p.A. and Maserati S.p.A. The Fiat Group Automobiles S.p.A. companies

include: Abarth & C. S.p.A., Alfa Romeo Automobiles S.p.A., Fiat Automobiles

S.p.A., Fiat Professional and Lancia Automobiles S.p.A.. Ferrari S.p.A. is 85%

owned by the Fiat Group, but is run autonomously.

Fiat Group owns CNH Global (which includes Case Construction, Case IH,


Kobelco, New Holland, New Holland Construction, and Steyr); and


Construction. CNH is the second largest agricultural equipment

manufacturer in the world after Deere & Company.

Fiat itself was an important aircraft manufacturer, focused mainly on military

aviation. After World War I, Fiat consolidated several Italian small aircraft

manufacturers, like Pomilio and Ansaldo. Most famous were Fiat biplane fighter


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aircraft of the 1930s, Fiat CR.32 and Fiat CR.42. Other notable designs were

fighters CR.20, G.50, G.55 and a bomber, the Fiat BR.20. In 1950s, the company

designed the G.91 light ground attack plane. In 1969, Fiat Aviazione merged with

Aerfer to create Aeritalia.

An important insurance company, Toro Assicurazioni, allowed Fiat to control a

relevant part of this market (also with minor companies like Lloyd Italico) and to

interact with some associated banks.

Fiat group also owns important editorial brands, like La Stampa (created in

1926 for the famous newspaper), Itedi, and Italiana Edizioni. Some national and

local newspapers are owned or otherwise controlled by the different companies.


Nokia Corporation is a Finnish

multinational communications

corporation that is headquartered in

Keilaniemi, Espoo, a city

neighbouring Finland's capital

Helsinki. Nokia is engaged in the

manufacturing of mobile devices and

in converging Internet and

communications industries. It is the

world's largest manufacturer of

mobile telephones.

Nokia produces mobile devices for

every major market segment and

protocol, including GSM, CDMA,


(UMTS). Nokia

offers Internet services that enable

people to experience music, maps,

media, messaging and games.

Nokia's subsidiary Nokia Siemens Networks produces telecommunications network

equipment, solutions and services. The company is also engaged in providing digital

map information through its whollyowned

subsidiary Navteq.

Nokia was the first proponent of a Top Level Domain (TLD) specifically for the Mobile

Web and, as a result, was instrumental in the launch of the .mobi domain name extension

in September 2006 as an official backer. Since then, Nokia has launched the largest

mobile portal,


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Ovi, announced on August 29, 2007, is the name for Nokia's "umbrella concept"

Internet services. Centered on, it is marketed as a "personal dashboard" where

users can share photos with friends, download music, maps and games directly to their

phones and access thirdparty

services like Yahoo's Flickr photo site.

Nokia offers a free personalised service to its subscribers called My Nokia (located at Nokia Messaging operates as a centralised, hosted service that acts as a

proxy between the Nokia Messaging client and the user's email

server. It does not allow

for a direct connection between the phone and the email

server, and is therefore required

to send email

credentials to Nokia's servers.

Some of the products of Nokia include:

Symbian – An open source operating system for mobile devices.

Gnokii − A suite of programs for communicating with mobile phones.

Maemo − Software and development platform and an operating system.

Nokia Beta Labs − Nokia beta applications.

Nokia PC Suite − A software package.

Nokia Software Updater − Mobile device firmware updater.

Forum Nokia − Developer community and support program.

Nokia head office − Nokia's headquarters.

Nokia, Finland − A Finnish town.

Nokian Tyres − A Finnish manufacturer of tires split from Nokia Corporation in


Nokian Footwear − A Finnish manufacturer of boots split from Nokia Corporation in



Unilever is a multinational

corporation, formed of

British and Dutch parentage

that owns many of the

world's consumer product

brands in foods, beverages

cleaning agents and personal

care products. Unilever

employed 174,000 people

and had worldwide revenue

of €40.5 billion in 2008.

Unilever owns more than


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400 brands as a result of acquisitions; however, the company focuses on what are

called the "billiondollar

brands", 13 brands which each achieve annual sales in

excess of €1 billion. Unilever's top 25 brands account for more than 70% of sales.

The brands fall almost entirely into two categories: Food and Beverages, and

Home and Personal Care.

The Heartbrand logo accompanying various brands of Unilever ice creams.

Unilever is the world's biggest ice cream manufacturer, with an annual turnover

of €5 billion. Except for Popsicle, Klondike, Ocean Spray ice cream, Slim Fast ice

cream, Breyers, Starbucks and Ben & Jerry's, all of its ice cream business is done

under the "Heartbrand" brand umbrella, so called because of its heartshaped


Unilever currently operates eleven ice cream factories in Europe

Food brands include Bertolli, Blue Band, Rama, Heartbrand, Hellmann's, Amora,

Knorr, Surf.

Home care market, with brands such as Omo, Surf, Comfort and Cif. Personal

care brands include Axe, Dove, Lux, Lifebouy, Closeup,

Vaseline, Pond's,

Rexona and Sunsilk which are recognised and respected around the world.


Koninklijke Philips Electronics N.V. (Royal Philips Electronics Inc.), most

commonly known as Philips, is a Dutch electronics company.

Philips is one of the largest electronics companies in the world. In 2007, its sales

were €26.79 billion. The company employs 123,800 people in more than 60


Philips is organized in a number of sectors: Philips Consumer Lifestyle

(formerly Philips Consumer Electronics and Philips Domestic Appliances and

Personal Care), Philips Lighting and Philips Healthcare (formerly Philips

Medical Systems).

Philips Consumer Electronics is a part of Koninklijke Philips Electronics N.V.

(usually known as Philips); and is one of the largest electronics companies in the

world. In 2005, its sales were € 30.4 billion (US$38.9 billion) and it employed

161,500 people in more than 60 countries. In 2008, Philips Consumer Electronics

was consolidated with Philips Domestic Appliances and Personal Care to create

Philips Consumer Lifestyles.

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