Wednesday, May 12, 2010

ORIGIN OF CAMPBELL’S SOUPS COMPANY

􀂙
The Joseph A. Campbell Preserve Company was formed in 1869 by Joseph Campbell and an icebox

manufacturer named Abraham Anderson.

􀂙
The original company produced canned tomatoes, vegetables, jellies, soups, condiments, and minced

meats.

􀂙
In 1897, twenty-four-year-old Dr. John T. Dorrance made a discovery that would change the company's

focus — and fortune — forever. Dr. Dorrance invented condensed soup, which allows a high-quality

product to be produced and shipped relatively inexpensively

􀂙
In 1899 Campbell became the first manufacturer to place advertising on New York City streetcars.

􀂙
In 1922, the company's name was officially changed to Campbell Soup Company.

􀂙
The Campbell Kids, illustrated by Grace Wiederseim, made their appearance on streetcars in Philadelphia

in 1904. They became hugely popular and have been included in Campbell's advertising the world round.

􀂙
The famous "M'm! M'm! Good!" jingle was created in 1931 for a radio spot.

􀂙
The genesis of the red and white color design on Campbell's condensed soup cans came after a company

executive attended a Cornell University football game. The executive was so taken by the team's new red

and white uniforms that he convinced Campbell to use the colors on its labels

No comments:

Post a Comment