In 1914, Kellogg Company created Waxtite wrappers, a new concept in packaging technology.
Will Keith (W.K.) Kellogg along with his brother, Dr. John Harvey Kellogg, was the co-inventor of flaked
To help consumers distinguish Kellogg’s Corn Flakes cereal from the products of other cereal companies,
W.K. put his signature on each package, saying that these Corn
Flakes are the “The Original.”
Kellogg Company owns brands such as Kellogg’s, Keebler, Pop- Tarts, Eggo, Cheez-It, Nutri-Grain, Special K, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Carr's, Plantation and Ready Crust
Kellogg also held a children’s art contest, selecting the best entries for use in Kellogg advertisements. The first Kellogg premium, the “Funny Jungleland Moving Picture Book,” was distributed to
consumers in 1910.
Kellogg also brought new partnerships by sponsoring “The Singing Lady - Irene Wicker,” the nation’s first
radio network program for children, and the “Howie Wing” radio show, based on the adventures of a young
aviator in 1930s.
Admiral Richard E. Byrd’s expedition to the South Pole was equipped with a two-year supply of Kellogg
In support of the American war effort during World War II, Kellogg provided packaged K-rations for the U.S.
Kellogg engineering personnel used the company machine shop to manufacture parts for the “Manhattan”
atomic bomb project in 1945.
As a result of the company's many efforts during WWII, Kellogg was awarded the Army-Navy “E” flag for
Kellogg even went into outer space, as part of the Apollo 11 space crew’s breakfast during their historicmission to the moon in 1969.