Wednesday, May 12, 2010



􀂙 In 1914, Kellogg Company created Waxtite wrappers, a new concept in packaging technology.

􀂙 Will Keith (W.K.) Kellogg along with his brother, Dr. John Harvey Kellogg, was the co-inventor of flaked


􀂙 To help consumers distinguish Kellogg’s Corn Flakes cereal from the products of other cereal companies,

W.K. put his signature on each package, saying that these Corn

Flakes are the “The Original.”

􀂙 Kellogg Company owns brands such as Kellogg’s, Keebler, Pop- Tarts, Eggo, Cheez-It, Nutri-Grain, Special K, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Carr's, Plantation and Ready Crust

􀂙 Kellogg also held a children’s art contest, selecting the best entries for use in Kellogg advertisements. The first Kellogg premium, the “Funny Jungleland Moving Picture Book,” was distributed to

consumers in 1910.

􀂙 Kellogg also brought new partnerships by sponsoring “The Singing Lady - Irene Wicker,” the nation’s first

radio network program for children, and the “Howie Wing” radio show, based on the adventures of a young

aviator in 1930s.

􀂙 Admiral Richard E. Byrd’s expedition to the South Pole was equipped with a two-year supply of Kellogg


􀂙 In support of the American war effort during World War II, Kellogg provided packaged K-rations for the U.S.

armed forces

􀂙 Kellogg engineering personnel used the company machine shop to manufacture parts for the “Manhattan

atomic bomb project in 1945.

􀂙 As a result of the company's many efforts during WWII, Kellogg was awarded the Army-Navy “E” flag for


􀂙 Kellogg even went into outer space, as part of the Apollo 11 space crew’s breakfast during their historic

mission to the moon in 1969.

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