The toll-free 108 is a popular number for medical, police or fire emergencies that has been launched by the
not-for-profit Emergency Management and Research Institute (EMRI). The service started in AP and is
spreading to other states.
EMRI was founded by Satyam Computer Services Chairman B. Ramalinga Raju on a public-private
partnership model and it retains Satyam as a strategic partner. EMRI has also introduced 15 specially
equipped motorcycles, called Prime Responders In Case of Emergencies (PRICE) in Hyderabad,
Visakhapatnam and Vijayawada as these can reach a victim quickly.
Satyam founder Ramalinga Raju roped in former President A.P.J. Abdul Kalam as the chairman emeritus,
and management consultant Rajat Gupta, Harvard Business School’s Krishna Palepu and robotics
professor at Carnegie Mellon University, Raj Reddy on EMRI’s governing board.