Brand Icon: Xerox
Xerox can trace its roots to 1906, when a photography-paper business named The Haloid Company was established in Rochester, New York.
In 1935 Haloid bought the Rectigraph Company, a photocopying machine manufacturer that used Haloid's paper. Selling Rectigraphs became an important part of Haloid's business.
In 1947 Haloid entered into an agreement with Battelle Memorial Institute, a nonprofit research organization to produce a machine based on a new process called xerography.
Xerography was the invention of Chester Carlson who became a patent lawyer
Carlson in 1938 invented a method of transferring images from one piece of paper to another using static electricity.
In 1973, Xerox PARC created the Xerox Alto a small minicomputer. The Alto was never commercially sold, as Xerox itself could not see the sales potential of it.
In 1979, several Apple Computer employees, including Steve Jobs, visited Xerox PARC and the others saw the commercial potential of the GUI and mouse, and began development of the Apple Lisa, which Apple introduced in 1983.
The first laser printer was produced by Xerox in 1977 when researcher Gary Starkweather modified a Xerox copier in 1971
In 1981 Xerox released the Memorywriter typewriter
In 1981, Xerox PARC developed a workstation called Xerox Star
which despite its technological breakthroughs, did not sell well due to its