Wednesday, May 12, 2010

Philip Morris

Philip Morris

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Altria's tobacco subsidiary, Philip Morris, is the world's largest commercial tobacco company by sales.

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Philip Morris was founded by a London tobacconist of the same name. He was one of the first people

to sell hand-rolled cigarettes in the 1860s, selling them under the brand names Oxford and Cambridge

Blues.

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The company opened its New York office in 1902 and soon became part of James Duke's American

Tobacco Company monopoly.

History

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1951: Philip Morris becomes the highly visible sponsor of CBS's "I Love Lucy" TV Show.

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1969: Philip Morris Inc. acquired Miller Brewing Company from W.R. Grace and Company

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1988: Philip Morris acquired Kraft Foods.

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2000: Philip Morris merges Nabisco, a spin-off from RJR Nabisco, into Kraft Foods.

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2001: Philip Morris sold Miller Brewing Company to South African Breweries, retaining a 36% share.

Philip Morris brands:

Alpine, Basic, Benson & Hedges, Best, Bond Street, Bristol, Bucks, Cambridge, Chesterfield, Classic, Collector's

Choice, Commander, English Ovals, Lark, L&M, Marlboro, Merit, Morava, Next, Parliament, Players, Saratoga,

Virginia Slims & West

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