HANUNG'S TOYS - INDIA'S LARGEST SOFT TOYS MANUFACTURER

Hanung Toys

􀂙 Hanung is India's largest soft toy manufacturer and a preferred supplier to some of the well known global

retailers like IKEA.

􀂙 Hanung Toys & Textiles came into existence in 1991. Conceived by Ashok Kumar

Bansal, Hanung became a leader in the soft toy market in India within a span of ten

years. The company started with a modest order of Rs 6 lakh from IKEA. From there

on, Hanung was on the growth path becoming the largest exporter of soft toys and

then later diversifying into soft furnishing products during the early 2005.

􀂙 The company has collaboration with a South Korean company. It adopted the Korean name–Hanung which

means - Stem of Tree.

􀂙 Hanung has two domestic brands–a chain of toy store under the brand Play-n-Pets which is a more

upmarket brand and Muskan which is a more affordable range of toys.