CLOROX

Clorox

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Edward Hughes (seller of wood, coal, grain hay), Charles Husband (bookkeeper at paper-bag factory),

William Hussey (miner, only one with any practical knowledge of chemistry), Rufus Myers (lawyer),

Archibald Taft (president of local Harbor Bank) invested $100 A piece to set up Electro-Alkaline Company, America's first commercial-scale liquid bleach factory in 1913.

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Their plan was to convert brine available in abundance from nearby salt ponds of San Francisco Bay into sodium

hypochlorite bleach, using electrolysis

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An employee Abel M. Hamblet suggested name 'Clorox' for new product, from words 'chlorine' and

'sodium hydroxide' (combination formed bleach's active ingredient)

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In 1915, Electro-Alkaline Company was registered as Clorox Liquid Bleach Cleanser Germicide

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In 1969, Clorox gained full, formal autonomy as publicly held corporation (U.S. Supreme Court ruled that

Procter & Gamble had to sell The Clorox Company because of monopoly in production, sale of household

liquid bleaches).

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Animal Planet and Clorox have joined forces to call attention to the alarming global disappearance of

frogs.