Latest Trends & Social Media:
• Social media is a biggest shift since the Industrial Revolution.
By 2010 Gen Y will out number Baby Boomers. 96 % of them
have joined a social network.
• Social media has overtaken porn as no. #1 activity on the Web.
• 1 out of 8 couples married in the US last year met via social
media.
• Years to reach 50 million users:
Radio: took 38 years
TV: took 13 years
Internet: took 4 years
iPod: took 3 years
Facebook: added 100 million users in less than 9 months
• iPod Application downloads hit 1 billion in 9 months.
• If Facebook were a country, it would be the world's 4th largest:
1. China; 2. India; 3. United States; 4. Facebook; 5. Indonesia; 6.
Brazil; 7. Pakistan; 8. Bangladesh
• Yet China's QZone is the larger with over 300 million using their
services.
• 2009 US Dept of Education study revealed that on average, online
students out performed those receiving face-to-face instruction. 1 in
6 higher education students are enrolled in online curriculum.
• 80% of companies are using Linkedln as their primary tool to find
employees.
• The fastest growing segment on Facebook is 55-60 year-old
females.
• Ashton Kutcher and Ellen DeGeneres have more Twitter
followers than the entire population of Ireland, Norway and
Panama.
• 80% of Twitter usage is on mobile devices people update
anywhere, anytime. Imagine what that means for bad consumer
experience?
• Generation Y and Z consider e-mail as passé. In 2009 Boston
College stopped distributing e-mail addresses to incoming
freshmen.
• What happens in Vegas stays updated on Facebook, Twitter,
Orkut, bebo, flickr, digg, Myspace, YouTube, etc.
• YouTube is the 2nd largest search engine in the world. YouTube
has more than 100,000,000 videos.
• WIKI is a Hawaiian term = Quick
• Wikipedia has more than 13 million articles. Studies show that
it's more accurate than Encyclopedia's Britannica. 78% of these
articles are non-English.
• If you were paid $1 for every time an article was posted on
Wikipedia, you would earn $156.23 per hour.
• There are over 200,000,000 Blogs. 54% of bloggers post content or
tweet daily.
• 25% of search results for the World's Top 20 largest brands are links
to user-generated content.
• 34% of bloggers post opinions about products and brands.
(4) of (9)
• People care more about how their social graph
ranks products and services than hoe Google ranks
them.
• 78% of consumers trust peer recommendations and
only 14% trust advertisements.
• Only 18% of the traditional campaigns generate a
positive ROI. 90% of people that can TiVo ads do.
• Hulu has grown from 63 million total streams in
April 2008 to 373 million in April 2009.
• 70% of 18- to 34 – year-olds have watched TV on the Web. Only
33% have ever viewed a show on DVR/TiVo.
• 25% of Americans in he past month said watched a short video on
their phone.
• 33% of book sales on Amazon are for the Kindle.
• 24 of the 25 Largest Newspapers are Experiencing Record Decline in
Circulation.
• Today, we no longer search for the news, the news finds us . . .
• In the near future we will no longer search for products and
services; they will find us via social media.
• The fact is that Social Media isn't a fad; it's a fundamental shift in
the way we communicate.
• More than .5 million pieces of content (web links, news stories, blog
posts, notes, photos, etc.) are shared on Facebook daily.
• "It's a people driven economy stupid."
~Erik Qualman, 2009
• Successful companies in social media act more like Dale Carnegie
and less like David Ogilvy.
"Listening first; selling second."
• Successful companies in social media act more like party planners
aggregators, and content providers than traditional advertisers.
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