Sunday, May 9, 2010


Latest Trends & Social Media:

Social media is a biggest shift since the Industrial Revolution.

By 2010 Gen Y will out number Baby Boomers. 96 % of them

have joined a social network.

Social media has overtaken porn as no. #1 activity on the Web.

1 out of 8 couples married in the US last year met via social


Years to reach 50 million users:

Radio: took 38 years

TV: took 13 years

Internet: took 4 years

iPod: took 3 years

Facebook: added 100 million users in less than 9 months

iPod Application downloads hit 1 billion in 9 months.

If Facebook were a country, it would be the world's 4th largest:

1. China; 2. India; 3. United States; 4. Facebook; 5. Indonesia; 6.

Brazil; 7. Pakistan; 8. Bangladesh

Yet China's QZone is the larger with over 300 million using their


2009 US Dept of Education study revealed that on average, online

students out performed those receiving face-to-face instruction. 1 in

6 higher education students are enrolled in online curriculum.

80% of companies are using Linkedln as their primary tool to find


The fastest growing segment on Facebook is 55-60 year-old


Ashton Kutcher and Ellen DeGeneres have more Twitter

followers than the entire population of Ireland, Norway and


80% of Twitter usage is on mobile devices people update

anywhere, anytime. Imagine what that means for bad consumer


Generation Y and Z consider e-mail as passé. In 2009 Boston

College stopped distributing e-mail addresses to incoming


What happens in Vegas stays updated on Facebook, Twitter,

Orkut, bebo, flickr, digg, Myspace, YouTube, etc.

YouTube is the 2nd largest search engine in the world. YouTube

has more than 100,000,000 videos.

WIKI is a Hawaiian term = Quick

Wikipedia has more than 13 million articles. Studies show that

it's more accurate than Encyclopedia's Britannica. 78% of these

articles are non-English.

If you were paid $1 for every time an article was posted on

Wikipedia, you would earn $156.23 per hour.

There are over 200,000,000 Blogs. 54% of bloggers post content or

tweet daily.

25% of search results for the World's Top 20 largest brands are links

to user-generated content.

34% of bloggers post opinions about products and brands.


(4) of (9)

People care more about how their social graph

ranks products and services than hoe Google ranks


78% of consumers trust peer recommendations and

only 14% trust advertisements.

Only 18% of the traditional campaigns generate a

positive ROI. 90% of people that can TiVo ads do.

Hulu has grown from 63 million total streams in

April 2008 to 373 million in April 2009.

70% of 18- to 34 – year-olds have watched TV on the Web. Only

33% have ever viewed a show on DVR/TiVo.

25% of Americans in he past month said watched a short video on

their phone.

33% of book sales on Amazon are for the Kindle.

24 of the 25 Largest Newspapers are Experiencing Record Decline in


Today, we no longer search for the news, the news finds us . . .

In the near future we will no longer search for products and

services; they will find us via social media.

The fact is that Social Media isn't a fad; it's a fundamental shift in

the way we communicate.

More than .5 million pieces of content (web links, news stories, blog

posts, notes, photos, etc.) are shared on Facebook daily.

"It's a people driven economy stupid."

~Erik Qualman, 2009

Successful companies in social media act more like Dale Carnegie

and less like David Ogilvy.

"Listening first; selling second."

Successful companies in social media act more like party planners

aggregators, and content providers than traditional advertisers.

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