a not-for-profit institution started in 2001 by Ramesh and Swati
Ramanathan. From a movement to include people's participation in
public governance it has now evolved into a robust institution for
Citizenship and Democracy.
Prior to current activities Ramesh Ramanathan pursued a career path
at Citibank. He is a contributing author of a book published on
Equity Derivatives: Applications in Risk Management and
Current activities: Sanghamithra Rural Financial Services,
Janalakshmi Financial Services, was a member of the
Bangalore Agenda Task Force.
Ramesh possesses an MSc (Hons.) degree in Physics from BITS
Pilani, an MBA from Yale University, and a Certified Financial
Analyst (CFA) degree from the Association of Investment
Management & Research (AIMR). He co-authored a book titled,
'Urban Poverty Alleviation in India', 2003
Swati Ramanathan is also the Chairperson of India's largest
urban conference, India Urban Space – that focuses on policy, infrastructure and
planning. She is a member of the State Urban Agenda for Rajasthan (SUARAJ).
In the recent past, several consumer-facing companies have roped in younger faces in
order to revamp their image.
Nakshatra has replaced Aishwarya Rai
with Katrina Kaif to endorse its diamonds
State-owned Bharat Sanchar Nigam Ltd
has shown the door to Preity Zinta and
signed on Deepika Padukone
Dabur has got Mahendra Singh Dhoni for its chyawanprash in addition to ageing
legend Amitabh Bachchan.
Brands dealing in cosmetics, personal care products, jewelry and lifestyle products have
lapped up the opportunity to leverage the star power
of Kareena Kapoor given her connect with the
She was roped in by brands like ITC for its Vivel
soap, Head & Shoulders, Globus, D'damas for Geetanjali, Anne French, Emami and
Her contract with ITC, which at Rs 5 crore was thought to be the highest for her this year,
has now been topped by Pepsi, putting her in a commanding position in her peer group.
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Bharti Enterprises corporate rebranding campaign expresses its new brand identity and
the brand motto, 'Big Transformations through Brave Actions'. It peeps into the
history and highlights the achievements of Indians, such as Aryabhatta - the inventor of
the digit 0, Sushruta - the father of surgery, Jagdish Bose, - who invented wireless
communication, Vinod Dham - inventor of the Pentium computer chip, and Mahatma
Gandhi, all of whom have changed the world with their beliefs. The tune was composed
by AR Rahman.
Tata Motors is running a website,
ChangesEverything.in, to promote a
new version of the Indica, called Tata
Indica Vista, among young
executives. The website carries an
episodic graphic novel, which tells the
story of two virtual characters called
Andy and Leela, who meet at Indica
Vista showroom and gradually fall in
love with each other. The car brand
plays a supporting role in the story,
stepping in at key times to solve Andy
and Leela's problems.
The Royals Army membership programme of IPL club Rajasthan Royals has five fan
categories, Maharaja Club, Captain's Club, Royal Lions Club, Royal Bugles Club
and Young Royals Club, with membership fees ranging between Rs 2,500 and Rs 1.5
lakh. The benefits for the members include season tickets, autographed bats, official team
jerseys, preferential access to tickets sold online and invitations to the season ending
Dr Vikram Ambalal Sarabhai's son, Kartikeya, is now reviving the nearly-defunct
Sarabhai Chemicals Ltd and more in 2009. The marketing network is named as
Since 1992, Montblanc has been producing limited editions of writing-instrument lines,
which are dedicated to famous arts patrons, writers and musicians. With only 4,810
pieces made of each edition, they have become coveted articles for collectors worldwide.
Mumbai-based The Bombay Store which has eight outlets plans to step up its presence
in the country. The Bombay Store, which was started by Lokmanya Tilak in 1906 as part
of the Swadeshi Movement, carried the desi homespun tag till 1991 when the Mumbaibased
Dalal family took over the company. In its modern avatar, The Bombay Store
offers eco-friendly, organic products sourced from across the country.
Debenhams plc is a British-based retailer operating under a department store founded in
1778 by Messrs Flint and Clark who began trading at a London store under the name
Flint & Clark. In 1813 William Debenham was made a partner so the name was changed
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to Clark and Debenham. The business was incorporated as Debenhams Limited in
Coca-Cola through its 'Parivartan' programme has trained over 6,000 retailers to
display and stock products well in a bid to boost rural penetration.
Life Insurance Corporation of India (LIC), India's largest life insurance company, has
covered 58 lakh persons so far under the social security scheme Aam Admi Bima Yojna,
launched on October 2, 2007.
The Aam Admi Bima Yojna that was launched in October 2007, by the then Finance
Minister P Chidambaram at Shimla in Himachal Pradesh provides insurance to the
head of the family of rural landless household against natural death, accidental death and
The modern Aloha shirt was devised in the early 1930s by Chinese merchant Ellery
Chun of King-Smith Clothiers and Dry Goods, a store in Hawaii. Chun began sewing
brightly colored shirts for tourists out of old kimono fabrics he had leftover in stock. The
Honolulu Advertiser newspaper was quick to coin the term Aloha shirt to describe
Chun's fashionable creation. Chun trademarked the name.
Zurich is the codename for Microsoft's Azure Services Platform consisting of
sophisticated tools to help developers manage their cloud-based services and Web apps.
Chrysler LLC has introduced Jeep Patriot electric prototype vehicles.
FHM or For Him Magazine is an international monthly Men's Lifestyle magazine
founded by Chris Astridge.
Chennai-based Eagle Press sells corporate diaries under the brands Prestige, Chairman,
Supreme and Chancellor.
Atul Auto Ltd's product line mainly includes Atul Shakti-popularly known as
'Chhakada' in Gujarati, light commercial vehicles and special purpose vehicles
Crompton's subsidiaries Pauwels and Ganz, which sell mainly in the Europe and US
PepsiCo has identified seaweeds as a key driver for exports along with its Florida
Oranges Project in Punjab.
Cello Pens and Stationery owns the brands Maxriter and Pin Point
Emami roped in actor Dharmendra as its brand ambassador for "Sona Chandi Kesar
Chyawanprash" in 2005
Emami Group runs the Real Gold Challenge for Sona Chandi Kesar Chyawanprash
in which anyone who proves that the product does not contain real gold would get one kg
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of gold from the company. The product is a formulation based on research carried out by
the Himani Ayurveda Science Foundation set up by the company.
BMW is the world's first car maker to introduce a head-up display in the new BMW 7
Series – the first in this segment – as well as Night Vision that is even able to recognize
Nettop is a term introduced by Intel to describe 'low-cost' desktop computers.
Examples are the fit-PC, the CherryPal, the Koolu, the Mac Mini, the ASUS Eee Box, the
Linutop, the Zonbu, and the gPC and gPC mini by Everex. Portable versions, designed for
mobile use, are sometimes known as netbooks. The Asus Eee Box and the nettop version
of the MSI Wind PC are nettops in development. Moblin project supports the device type.
The Congress party has appointed Crayons and JWT Delhi to handle the all-India
advertising mandate for the oncoming polls. The account size has been pegged at Rs 200
The name "Daihatsu" is a combination of the first kanji for
Osaka and the first of the word "engine manufacture"
(hatsudōki seizō). In 1907, Hatsudoki Seizo was founded. In
1951, it was renamed Daihatsu Motor Co.
The term mortgage comes from the Old French "dead pledge," apparently meaning that
the pledge ends (dies) either when the obligation is fulfilled or the property is taken
Energy Drink and Energy Bar brands have been launched by Amway.
New Delhi-based JHS Svendgaard Laboratories, a contract manufacturer of oral care
products for Dabur, Balsara, Ajanta and Oral-B is known for its teeth whitening gel brand
Honitus is the cough drop brand from Dabur.
Flemingo DFS is India's first duty-free shop (DFS) chain attached with major
international airports in the country.
Tata Indicom was the first mobile service provider to launch a lifetime prepaid plan.
Quark Biotechnology Inc., a gene-based drug developer focusing on cancer research, is
a company promoted by Oracle founder Larry Ellison.
In 'PEST analysis', PEST stands for political, economic, social, technological
In marketing management, semiotics stands for study of symbols & signs in consumer
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P&G's global cause credo 'Live Learn & Thrive'–to support children in need across the
The movie 'Hello' is based on the book 'One Night @ the Call Centre' by Chetan
Netbook is a light-weight, low-cost, energy-efficient,
highly portable laptop that achieves these parameters by
offering fewer features, less processing power and reduced
ability to run resource-intensive operating systems (e.g.,
Windows Vista). The original product, the Psion Netbook,
was abandoned before items such as the Asus EeePC hit
shelves and the term subsequently came in to use as a
generic name for the market segment. By April 2008, Intel
had begun officially using the term netbook to recognize a
specific sub-category of laptops.
Psion in 1999 had used the product name 'netbook', and in
2008 claimed trademark rights to the term where used in a
Oracle's Promise program–the company has committed $100 million to provide
network computer access to 'every child in America'
In 1957, Sheth Haridas Mundra induced LIC to invest in the shares of six companies he
controlled, bypassing the normal channels, and charging higher-than-market prices. In
1958, Feroze Gandhi, who tracked the insurance sector, highlighted the case. The fallout
from the Mundra scandal included the indictment of the then-finance secretary and the
resignation of Finance Minister T T Krishnamachari. Feroze Gandhi had earlier been
the whistle-blower in the R K Dalmia case, which led to the nationalisation of the
insurance industry. Dalmia had an insurance company from which he siphoned off cash.
Ramalinga Raju's 2009 travel calendar had "Davos" marked on it. He was scheduled to
give a lecture on "Financial Innovation" there in February 2009. The WEF (World
Economic Forum) later decided to cancel that presentation.
Jessica Stam (born 1986), also known simply as Stam, is a Canadian model. Fashion
designer Marc Jacobs created The Marc Jacobs Stam, a bag inspired by and named
The Indian Film Company (IFC) was listed on the
Alternative Investment Market (AIM) Exchange in the UK in
June 2007. It was set up to make investments in both Indian
films and films targeted at Indian audiences. Raghav Bahl, controlling shareholder in
Network 18, is IFC's largest shareholder. It has released hugely successful films such as
'Jab We Met', 'Welcome', 'Singh is Kinng', 'Golmaal Returns' and 'Ghajini' in the
last one and a half years
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Cartridge World was originally called Australian Cartridge Co and was started by
Bryan Stokes in 1991.
Antonio Stradivari (1644-1737), Italian violin maker, born in Cremona; he also made
violas and cellos. The Latin form of his name is Stradivarius.
Rolls-Royce was nationalised in 1971, a bail-out which worked better in the long run
than the British Leyland deal. The company had run into difficulties due to cost-overruns
in the development of its RB211 engine. It spun off its carmaking division in 1973, but
the rest of the company remained in government control until 1987, when it was
privatised. Rolls-Royce is now a successful company, but many people argue that it spent
too long in government hands.
Recent Business Books: BUYOLOGY: TRUTH AND LIES ABOUT WHY WE BUY–
Martin Lindstrom, PANIC!–Michael Lewis, CRASH PROOF–Peter D. Schiff with John
Downes, THE BRAND BUBBLE–John Gerzema, Ed Lebar, TRIBES–Seth Godin,
TALENT IS OVERRATED–Geoff Colvin, THE SPEED OF TRUST–Stephen M.R.
Covey & WHAT COLOR IS YOUR PARACHUTE?–Richard Nelson Bolles
David Ogilvy left Oxford at 20 in 1931 in the midst of the Great Depression, taking a
position in the kitchen at Paris' Hotel Majestic whose head chef was Monsieur Pitard. It
was the first in a motley series of occupations: By 1948, when he started his fledgling
New York agency, Ogilvy had been an advertising trainee, a door-to-door salesman for
Aga stoves, a researcher for George Gallup of Americans' opinions about movie stars,
an Amish-country farm owner, and, during World War II, a spy for British military
intelligence. Pitard's management style became Ogilvy's model for hard work, discipline,
MasterCard SpendingPulse™ is a macroeconomic indicator that reports on consumer
spending in a variety of categories—from gasoline to apparel
Vishal Retail has started the 3H concept of 'Health, Hygiene and Hunger' wherein the
retailer provides healthy food to consumers in our shop-in-shop model outlets.
Unilever unveiled the "All Small-and-Mighty," a product that is concentrated by three
times and contains enough detergent for the same 32 loads of laundry as a 100-ounce
bottle. Less water means less packaging. Smaller packages mean the company can ship
more product for less. And it also takes up less shelf space. Wal-Mart says this move
saved more than 400 million gallons of water, 95 million pounds of plastic resin, and
more than 125 million pounds of cardboard in the U.S. over the past three years.
Japan Steel Works is the only maker of ultra heavy forgings for nuclear reactor
vessels. In France, a subsidiary of AREVA is developing this capability, as are Doosan
Heavy Industries in Korea and Mitsubishi Steel in Japan.
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The Rs 250-crore Indage Vintners is India's largest wine producing company, with
brands such as Rivera, Marquis de Pompodiour and Vino under its umbrella.
ENERGY STAR is a joint program of the U.S. Environmental Protection Agency and
the U.S. Department of Energy helping us all save money and protect the environment
through energy efficient products and practices.
World's first commercially grown genetically modified whole
food crop was the tomato (called Flavr Savr), which was made
more resistant to rotting by Californian company Calgene.
Brother began as the Yasui Sewing Machine Co. in 1908 in
Nagoya, Japan. It entered the computer printer market during its association with
Swiss chocolate brand Toblerone was founded by Theodor
Toblerone and Emil Baumann in Bern, Switzerland in 1908. The logo
is the image of Matterhorn mountain symbolizing the town of its
The brand Godiva is named after an Anglo-Saxon noblewoman who,
according to legend, rode naked through the streets of Coventry in England in order to
gain a remission of the oppressive taxation imposed by her husband on his tenants.
Baby Einstein is a line of multimedia products and toys marketed by the Walt Disney
Company under the slogan, "Where Discovery Begins".
The Baby Einstein Company was founded in 1997 by
Julie Aigner-Clark at her home in Georgia. Aigner-Clark
and her husband, Bill Clark produced a VHS/DVD video
called Baby Einstein, later sold as Language Nursery. The
video shows a variety of toys and visuals interspersed with
music, stories, numbers, and words of many languages.
William Penn brand gets its name from a person after whom a US state is named. This
name was chosen because of phonetic similarities between the person's surname and the
product being sold
Parker brand was named after its founder, who received a patent in 1894 on what he
called the 'lucky curve' feed, which enabled withdrawal of excess ink back into the pen
body when the pen was not in use.
Google commissioned a comic book by Scott McCloud at the launch of its web browser
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Paris based Société pour la Gestion de l'Entreprise et le Traitement de l'Information
(Sogeti) is now known as Capgemini.
Tintin first appeared in the children's supplement of Brussels' rightwing
newspaper Vingtieme Siecle on 10 January 1929. Copyrights
to his creator Herge's (real name Georges Remi, 1907-1983) estate
are owned by Moulinsart.
Scholastic Corporation, world's largest publisher and distributor of
children's books, was founded in 1920 by M.R. "Robbie"
The Exxon corporate logo uses a modified version of the Cross of Lorraine.
Silicon Wadi (Silicon Valley in Hebrew) is an area with a high concentration of hightech
industries in Israel, similar to Silicon Valley in California, in the United States.
Chupa Chups is a Catalan lollipop company founded by Barcelona
native Enric Bernat in 1958, and currently owned by the Dutch-Italian
multinational corporation Perfetti Van Melle. The Chupa Chups lollypop
logo was designed by the master of surrealist painting Salvador
Dali back in 1969.
A dragée (from Greek tragêmata 'sweets, treats') is a form of
confectionery that can be used for decorative or symbolic purposes in
addition to consumption.
Juan Valdez is a fictional character that has appeared in
advertisements for the National Federation of Coffee
Growers of Colombia since 1959, representing the
Colombian coffee farmer. He typically appears alongside
his mule Conchita, carrying sacks of harvested coffee
beans. He has become an icon for Colombia as well as
coffee in general.
The advertisements were designed by the Doyle Dane
Bernbach ad agency, with the goal of distinguishing 100%
Colombian coffee from coffee blended with beans from other countries.
Carlos Castañeda, a grower from the town of Andes was selected by the National
Federation of Coffee Growers of Colombia as the new face of Juan Valdez in 2006.