Sunday, May 2, 2010

Business GK

Pepe Jeans is a denim and casual wear brand launched by Sholemay Ltd–a company founded by Nitin

Shah, Arun Shah, Milan Shah and Shantilal Parmar in 1970s in the UK.

Current TV and financial-services startup Generation Investment Management

(has $1 billion under management) have been launched by former US Vice-President

Al Gore.

Khazanah Nasional Berhad is the investment holding arm of the Government of

Malaysia entrusted to hold and manage the commercial

assets of the government and to undertake strategic


In 1937 Thomas J. Watson, Sr., received the Order of Merit of the German

Eagle with Star from Adolf Hitler for "foreign nationals who have made

themselves deserving of the German Reich."

Winifred Barnum is a children's author and illustrator whose famous book

Gumwrappers and Goggles is the story of Southwest Airlines's legal fight.

In the story, TJ Love, a small jet, is taken to court by two larger jets to try and stop him from flying at all.

Taken to court, TJ Love's right to fly is upheld after an impassioned plea from The Lawyer.

While no company names are mentioned in the book, TJ Love's colors are those of Southwest Airlines,

and the two other jets are colored in Braniff and Continental's colors. The Lawyer is designed to resemble

Herb Kelleher.

Citi Group has launched a corporate brand identity advertising campaign based on the theme 'Let's Get it


Times Ascent Pink Slip Awards are given for creative excellence in recruitment advertising by the

Times of India Group.

Aviva Life Insurance Company launched a unit-linked children's plan called Aviva

Little Master

Dennis Hwang is a graphic artist who designs the festive logos for Google (also

called Doodles) on special days. He designed his first logo for Google in honour of

Bastille Day, July 14, 2000, at the request of Larry Page and Sergey Brin, and has

been designing the specialty logos ever since.



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The Jonga was a Nissan designed vehicle used by the Indian Army. In 1960

Nissan introduced their new 4x4 called the P60 (Patrol 60). The vehicle was

built by the Vehicle Factory Jabalpur (VFJ) under an exclusive license from

Nissan for the Indian Army. Hence the P60 came to be known as the Jabalpur

Ordnance aNd Gun carriage Assembly - JONGA. In 1999 the production of

the JONGA stopped. The Army auctioned and scrapped many of them and they

were replaced by 4x4's manufactured by Mahindra vehicles.

Tatra is a Czech vehicle manufacturer founded by Ignac Sustala in 1850 as Nesselsdorfer

Wagenbau-Fabriksgesellschaft. The company produced the first motor car in central

Europe, the Präsident, in 1897. In 1919 it changed its name to Tatra after the Tatra

Mountains. Tatra is the third oldest car maker in the world after Daimler Mercedes-Benz and


The Rapaport Report is the jewelry industry standard for the pricing of diamonds. The report is published

weekly and given to jewelers and diamond merchants to set prices for consumers. The report is issued in

the form of a table and prices diamonds based on the 5 C's of diamonds - carat, color, clarity, cut and cost.

The Rapaport List is copyrighted and available only to subscribers to its magazine.

The Indian Space Research Organisation (ISRO) is developing a web-based information system, specifically

for India, named Bhuvan — Sanskrit for Earth — the application system will give very high resolution

images of India and details of every destination like Google Earth.

Kellogg's markets cereals based on cartoons such as SpongeBob SquarePants

Cereal, Cinnamon Marshmallow Scooby-Doo! Cereal, Spider-Man Spidey-Berry

cereal, Disney Mickey's Magix cereal and Disney Princess Cereal.

George Safford Parker began his career as a teacher of telegraphy. To supplement

his teaching income, Parker started selling pens for the John Holland Pens

Company. When the pens he sold malfunctioned, Parker decided to invent his own

version of the fountain pen and set up Parker Pen Company in 1888 in Janesville,

Wisconsin, USA.

Walter A. Sheaffer invented the first

practical lever filling fountain pen in

1907. About 300 steps are required to

build a Sheaffer® White Dot™ fountain

pen. Punchline-'Style for Life'.



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Brand Icon: Timex

The Timex Group USA, Inc., is headquartered in Middlebury, Connecticut, USA with affiliate offices located

throughout North America, South America, Europe, and Asia. For over 150 years,

TIMEX has been providing innovative, well-designed, affordable, and reliable

timepieces. With hundreds of styles among its Fashion, Sports, Outdoor and Youth

lines, Timex is the largest selling watch brand in America and has sold more than

one-billion watches worldwide. While every Timex produced since then has retained

the virtues of those early watches, in the intervening 150 years, the company has

introduced a steady stream of technological advancements. Here is a list of major

milestones in the life of the Timex brand.

1850s-1870s: Waterbury Clock made timekeeping affordable for working class Americans. Its inexpensive

yet reliable shelf and mantel clocks, with cases designed to imitate expensive imported models, contained

simple, mass-produced stamped brass movements. Waterbury Clock's products grew out of a long tradition

of innovative clockmaking that developed in Connecticut's Naugatuck Valley, known during the 19th

century as the "Switzerland of America."

1880s: Waterbury Watch, a sister company, manufactured the first inexpensive mechanical pocket watch in

1880 and quickly sold more than any other firm in the world. The "Waterbury," known for its extraordinarily

long, nine-foot mainspring, was assembled by a predominantly female workforce whose dexterous fingers

were prized for the close and exacting work. Waterbury pocket watches sold throughout North America and

Europe, and could be found in Africa, where they were presented as gifts to native chieftains, and as far

away as Japan.

1900s: By the turn of the twentieth century, the watch industry's first and

most successful mass marketer, Robert H. Ingersoll, worked with

Waterbury Clock to distribute the company's "Yankee" pocket watch,

the first to cost just one dollar. Twenty years later, with nearly forty million

sold, the "Yankee" became the world's largest seller and "the watch that

made the dollar famous." Everyone carried the Yankee: from Mark

Twain to miners, from farmers to factory workers, from office clerks to

sales clerks.

1917: During World War I, the U.S. Army required Waterbury Clock to re-tool the Yankee pocket watch into

a convenient new "wristwatch" for soldiers; after the war, returning veterans continued to wear the handy

timepiece, and civilians took them up in huge numbers during the 1920s.

1930s: The popularity of a brand new cartoon character led Waterbury Clock to produce the very first

Mickey Mouse clocks and watches in 1933, under an exclusive license from Walt Disney. Despite the

deep shadow cast by the Great Depression, within just a few years, parents bought two million Mickey

Mouse watches for their children. Originally priced at $1.50, these same watches are collector's items that

today command higher and higher prices.



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1940s: During World War II, the newly renamed U.S. Time Company completely converted its factories to

wartime manufacturing. Over the course of the war, it turned an eighty-four year tradition of reliable

mechanical timekeeping to the record-breaking production of more high-quality mechanically-timed artillery

and anti-aircraft fuses than any other Allied source.

1950s: U.S. Time's wartime expertise in research and development and advanced mass production

techniques led to the creation of the world's first inexpensive yet utterly reliable mechanical watch

movement. The new wristwatch, called the Timex, debuted in 1950. Print advertisements featured the new

watch frozen in an ice cube tray, spun for seven days in a vacuum cleaner, taped to a giant lobster's claw, or

wrapped around a turtle in a tank. Despite these and other extensive live torture tests, the Timex kept

ticking. The plucky watch that "takes a licking and keeps on ticking®" quickly caught the American

imagination. By the end of the 1950s, one out of every three watches bought in the U.S. was a Timex.

1960s: The Timex brand name became a household word during the 1960s. Having completely conquered

the low-priced market, the company upgraded and diversified its product line. It introduced the "Cavatina,"

its first women's brand in 1959 and with it, a revolutionary merchandising concept: the watch as an impulse

item. For the price of one expensive watch, women could buy several Timex watches to match different

occasions or ensembles.

1970s: By the mid-1970s, the renamed Timex Corporation had sold more than 500 million of these

mechanical movements. At this time, every other watch bought in the U.S. was a Timex, and the brand

retailed in two hundred and fifty thousand different outlets.

1980s: Alone among all domestic watchmakers, only Timex survived the

brutal 1970s watch industry shakeout caused by new digital watch

technology and fierce price competition from the Far East. Having

gradually phased out mechanical watch production in favor of digital

watches, in 1986 Timex introduced its "Ironman Triathlon®," jointly

devised by serious athletes and industrial designers. Within a year, the

"Ironman Triathlon®" became America's best-selling watch and,

diversifying into a full line for men and women, became the world's largest

selling sports watch, a distinction it has held throughout the 1990s.

1990s and Beyond: In the 1990s, a nearly 150 year-old Timex vigorously pursues its long tradition of

technological innovation and market leadership. The company introduced the industry's first

electroluminescent watch face in 1992, when the blue-green Indiglo® night light appeared on some of its

digital and analog watches. The All-Day Indiglo® display, using a hologram-like material, provides greater

contrast between digital numbers and the display background.

In 1994, Timex introduced the Data Link® watch, a sophisticated wrist instrument that carries scheduling,

phone numbers, and other personal information, having collaborated with Microsoft to create the necessary

software to communicate the data from computer to watch. In 1998, Timex pioneered its i-Control™ turn n

pull analog alarm watch and, in a joint venture with Motorola, a new wrist pager called Beepwear®

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