Citroën–a French automobile manufacturer, founded in 1919 by André Citroën, was the
world's first mass-production car company outside
of the USA. Since 1976 it has been part of PSA
Originally a mass-market car maker with relatively
straightforward designs, Citroën shocked the world
in 1934 with the innovative Traction Avant, the
world's first mass-production front wheel drive
Citroën was a keen marketer—he used the Eiffel
Tower as the world's largest advertising
sign, as recorded in the Guinness Book of
Records. The Eiffel Tower served as a
billboard for Citroën from 1925 to 1934.
Citroen is opening a new page in its history,
with a new visual identity, new customer
relations and a new line of products. The
updated visual identity has been created by
branding agency Landor Associates.
Also introduced is a new punchline–'Créative Technologie'.
Citroen is credited with some of the automotive world's greatest innovations, and one that
is still used in almost every car on the road today–the helical gear.
It has also been announced that Citroen is to resurrect its premium marquee, DS, with a
new model to be released next year. DS, which has its roots in the French word 'déesse',
meaning goddess, was first introduced in 1955 before being phased out in 1976.
Oakley was started by Jim Jannard in 1975 in his garage
with an initial investment of $300. Jannard began by
selling what he called 'The Oakley Grip' out of the back
of his car at motocross events. His motorcycle grips were
unlike other grips riders had seen at the time.
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Although the grips were successful, brand recognition was limited as the grips were
usually concealed by the riders' hands.
In 1980, Jannard released a pair of goggles called the O-Frame. With the 'Oakley' logo
present on the strap, onlookers began to recognize the brand.
In 1984, Oakley introduced a pair of sunglasses called the Eyeshade, which were made of
plastic and featured removable lenses. They were popularized by Tour de France winner
Greg LeMond and other professional cyclists. Oakley continued to introduce new
models of sunglasses, including the Blades, Razor Blades, Frogskins, and the Mumbos,
which eventually evolved into the M-Frame series of glasses.
Oakley is now in the portfolio of Milan-based Luxottica group, along with other brands
such as Ray-Ban, Persol, and Vogue.
Formed in 1947 by the Koo and Huh families, Lucky-Goldstar started out selling face
creams, and quickly grew to become dominant in the national
chemical manufacturing business.
In 1958, Lucky-Goldstar entered the electronics industry with
the formation of Goldstar Co.
Goldstar became the first Korean company to build a radio in
1959, refrigerator in 1965 and television in 1966.
In 1995, the company abandoned the Lucky-Goldstar name and
adopted a new corporate name, LG Electronics and the slogan "Life's Good".
The company now known as LG Electronics was formed out of a company called Lucky
Chemical Industrial Corp who initially manufactured a cosmetic called Lucky Cream.
Schick traces its origins to the inventive US Army
Lieutenant Colonel Jacob Schick.
In 1921, inspired by the army repeating rifle,
Colonel Schick invented a new type of safety razor–
the Magazine Repeating Razor. It had replacement
blades stored in the handle ready to be fed into shaving position without the chore and
danger of handling a sharp blade.
Schick has been first to market with a number of products: the first triple bladed
disposable, the Xtreme3; the first all-in-one women's shaving system, Intuition; as well
as the first four-bladed razor, Quattro. The Xtreme3 disposable is currently the number
one selling disposable brand.
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Valvoline traces its beginnings to 1866, when an American physician,
Dr. John Ellis, became fascinated with various claims relating to the
medicinal value of crude oil.
Although he quickly concluded that the medicinal claims were
unfounded, Ellis became consumed with the notion that it might be
possible to create a machinery lubricant from the crude oil.
Ellis built the world's first mineral lubricating refinery in Binghamton, New York.
In 1873 the product that he called Binghamton Cylinder Oil was given the first mineral
lubricating trademark ever registered: Valvoline.
In 1940, Valvoline became the first company to offer an unconditional money-back
guarantee on its motor oil.
Valvoline was acquired by Ashland Oil in the late 1950s.Valvoline is the oldest
trademark in the entire petroleum industry; in fact Valvoline's founder Dr John Ellis
produced America's first crude-based lubricating oil in 1866.
In 1783 Jacob Schweppes, a German born jeweller and an amateur
scientist invented a method of producing carbonated water on a
This invention set the foundations of a multi-billion dollar soft drinks
Several products launched in the World War I era are still around
today – Schweppes Tonic Water, Schweppes Ginger Ale,
Schweppes Ginger Beer and Schweppes Bitter Lemon.
The four-ringed Audi emblem symbolises the amalgamation in 1932 of four
previously independent motor vehicle manufacturers: NSU, DKW, Horch
These companies form the roots of what is today Audi AG.
Audi's tagline is "Vorsprung durch Technik", meaning "Advantage Through
Technology", implying an unfair advantage due to superior technology
Isuzu traces its beginnings to 1916, the year Tokyo Ishikawajima
Shipbuilding and Engineering Co, and Tokyo Gas and Electric Industrial Co initiated
plans for automobile production.
In 1934, a Ministry of Trade and Industry standard model car was launched and named
the "Isuzu", after the river in the Ise Shrine area.
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First formulated by Dr Joseph Lawrence and Jordan Wheat Lambert in 1879 as a
surgical antiseptic, Listerine was named after the English
physician Joseph Lister, the "father of modern antiseptics",
who performed the first antiseptic surgery ever in 1865.
Listerine coined the term "halitosis", meaning bad breath. It is now part of the English
In the 1930s, Listerine gave birth to the famous slogan, "Often a bridesmaid, never a
bride", yet another advertising reflection on the perils of bad breath.
The Opel brand's history began with a sewing machine designed by
Adam Opel in 1862.
When the founder died in 1895, Opel's company was not only leading
European sewing machine sales, but also producing over 2,000 bicycles
annually. Opel shifted its focus from sewing machines to cars in 1898.
Hello Kitty is one of the best-known of many simply drawn fictional characters produced
by the Japanese company Sanrio.
Designed by Ikuko Shimizu, the first product, a vinyl coin purse,
was introduced in Japan and the US in 1970s.
Sanrio Puroland is the official theme park of Sanrio featuring
Hello Kitty and her friends.
Sanrio was started by Shintaro Tsuji as the Yamanashi Silk
Company in 1960, using 1 million yen in capital.
The word Sanrio comes from "san" (meaning three in Japanese)
and "río" (meaning river in Spanish). He named the company Sanrio to unify the three
rivers of the world.
In 1934 Peugeot introduced the Peugeot 401 Eclipse, the first car in the world to have an
electric folding roof.
Vodacom of South Africa launched the first cellphone based solution
(Cell Life) to support and enable people living with HIV/Aids, to
receive the Anti Retroviral treatment they need
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Chivas Regal is a brand of premium Scotch whisky. Named for the Chivas brothers –
James and John - who founded the brand in 1801, the name "Chivas" comes from the
Gaelic seamhas, meaning lucky, or blessed with fortune.
The Cutty Sark brand of whiskey is named after a clipper ship
built in 1869.
Joyce C. Hall, founder of Hallmark Cards, Inc., lived the
American dream. Hall overcame both
poverty and a lack of a formal education
to become the architect of the greeting
cards industry. His autobiography–'When
You Care Enough'.
Hall received honours such as French Legion of Honor;
Eisenhower Medallion and winner of the first Emmy ever
awarded to a television sponsor.
The Great Depression is a term coined by Lionel Robbins (1898 - 1984), a British
economist who taught at the London School of Economics.
Indage Vintners (formerly Champagne Indage) acquisition include Thachi Wines and
VinCrest Winery in Australia, and Darlington Wines in the UK. The company currently
has two Indian wine brands: Chateau Indage and Indage Vineyard.
The first four-wheel drive car was the Spyker 60 H.P– introduced in 1903 by brothers
Jacobus and Hendrik-Jan Spijker in Amsterdam.
Adani Wilmar Limited (AWL), a Rs. 3200 crore company; is a joint venture between
two global corporations.
The Adani Group of India – the leaders in international trading & private infrastructure,
and Wilmar International of Singapore – agri-business group and leading merchandiser
and processor of edible oils.
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Fortune, Raag and Jubilee are the brands under which Adani Wilmar sells its range of
edible oil, vanaspati and bakery shortening.
Intel Atom is the brand name for a line of microprocessors, previously code-named
Silverthorne and Diamondville, intended for use in smart phones and
ultra-mobile PCs meant for third world countries and other portable and
low-power applications. Ultimately, it ended up being a preferred processor
for netbooks. Because they were targeted for low power consumption rather
than performance the Intel Atoms benchmark significantly lower than
processors designed for laptop and desktop use.
Business legend: John Moody
In 1909, John Moody became the first financial analyst to
assign letter grades to railroad bonds, giving investors an
easier way to evaluate the rail companies' debt. It was the
beginning of one of the most powerful forces in modern
Poor's Publishing (later Standard & Poor's) started selling
its bond ratings to investors in 1916; Fitch followed suit in
1924. In the 1930s, federal regulators began using these
private ratings to evaluate the safety of banks' holdings,
among other things, but the importance of the agencies
waned following World War II as bond defaults became rare.
The economic turbulence of the 1970s raised the industry's profile again. In 1975, the
Securities and Exchange Commission (SEC) deemed certain firms "nationally recognized
statistical ratings organizations"– making a sign-off from a ratings agency a necessity for
anyone selling debt. But ratings also became a stamp of actuarial approval that often let
investors and regulators skimp on their own due diligence.
Recent books and authors
ONE UP ON WALL STREET Peter Lynch
EVERY BUSINESS IS A GROWTH
Noel M Tichy and Ram Charan
THE GREATEST SALESMAN IN THE
LAUNCHING A LEADERSHIP
THE ONE MINUTE ENTREPRENEUR Ken Blanchard, Don Hutson and Ethan
HOW TOYOTA BECAME #1 David Magee
BUYOLOGY Martin Lindstorm
REALITY CHECK Guy Kawasaki
THE ASCENT OF MONEY Niall Ferguson
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AIG Financial Products (AIG FP), which last year alone piled up $40 billion in losses
related to its dealings in complex mortgage bond derivatives.
Kindle 2 has a feature called Whispersync, which automatically notes where you left off
The G-20 (more formally, the Group of Twenty
Finance Ministers and Central Bank Governors)
is a group of finance ministers and central bank
governors from 20 economies: 19 of the world's
largest national economies, plus the European Union (EU).
Videocon Digi World stores for retailing all its brands — Videocon, Kenstar,
Electrolux, Kelvinator, Sansui, Akai and Hyundai — under one roof
Third World is a categorical label used to describe states that are considered to be
underdeveloped in terms of their economy or level of industrialization, globalization,
standard of living, health, education or other criteria for 'advancements'.
The term "Third World" was coined by Jawaharlal Nehru to refer to those countries that
maintained their independence, allying themselves neither with the West (the "First
World"), nor with the Communist states within the Soviet Union's sphere of influence or
those countries that had centrally-planned economies (the "Second World").
The economist and demographer Alfred Sauvy, in an article published in the French
magazine L'Observateur, August 14, 1952, coined the term Third World in referring to
countries currently called either "developing" or "under-developed", especially in Hindu
Asia, Latin America, Africa, and Oceania, that were unaligned with either the Communist
Soviet bloc or the Capitalist NATO bloc during the Cold War (1945–1989).
Former Congress politician Raj Ranjan runs the Netagiri Vidyalaya that has since its
inception in 2001 imparted training to 200 aspiring politicians.
Prozone, the mall development joint venture between apparel retailer Provogue and the
UK's Liberty International.
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Estonia became the first country to allow its citizens to vote over the internet in
general elections in 2008.
Established in the 15th century, the Firozabad glass industry is one of the country's
biggest glass industry clusters. The fame of bangle industry has earned this small town
located just 50 km away from Agra, the name, Suhag Nagri, as it caters to the entire
domestic demand for this veritable symbol of married women in India.
Au Bon Pain (Direct French Translation: At the Good Bread) is a fast-casual bakery and
cafe chain headquartered in Boston, Massachusetts. Louis Rapuano and Louis Kane
founded the first Au Bon Pain in Boston, Massachusetts in 1978.
FC Barcelona, the largest multi-sports club in the world, has as
its motto–'More than just a club.' It has embarked on the Xarxa
Internacional de Centres (XICS) programme. Translating to
International Network of Solidarity Centres, it has units in nine
countries on four continents, catering to 1400 children.
Netbooks made their entry when the Taiwan-based multinational PC maker, ASUS,
launched EeePC in 2007. This was followed by MSI (Wind), Dell (Inspiron Mini), HP
(HP Mini), HCL (MiLeap Series), Acer (Aspire one) and Lenovo (IdeaPad).
Jaiprakash Gaur, an alumnus of IIT, left his secure government job to start his own
venture with an initial capital of Rs 10,000 in 1958. Two decades later, he laid the
foundation for the Jaypee Group by setting up Jaiprakash Associates Ltd, a civil
engineering and construction company. The group has developed core competency in
undertaking hydropower projects and has executed projects such as the Sardar Sarovar
Dam (Gujarat), Tehri Dam (Uttarakhand) and Nathpa Jhakri (Himachal Pradesh).
Putinka vodka (Vinexim)–named after Vladimir Putin and Medvedeff vodka (TPG
Kristall)–named after President Dmitry Medvedev have taken the Russian vodka market
The US is the partner country at the 10th edition of the annual Federation of Indian
Chambers of Commerce (FICCI) Frames Conference in Mumbai. "Best is yet to
come" was the theme of the conference.
Sectera Edge by General Dynamics is a heavy-duty highly secure mobile that has been
certified for use by India's National Security Agency.